About

Jesse is native to the Bay Area. His mother worked as a real estate agent and his father worked in software technology. It’s no surprise that, as an adult, Jesse has worked in both industries.

He was active in the Boy Scouts of America, earning scouting’s highest award, Eagle Scout, an award only 6% of scouts achieve. He reminisces, “What I learned from my wonderful scouting experience has guided me throughout my life. I still apply the Scout Oath and the 12 Principles of the Scout Law in everything I do.”

After becoming a California real estate broker in the late 1980’s, Jesse created the first computerized Multiple Listing Service for the Alameda Association of Realtors. When the internet arrived, he created software for the first online public Multiple Listing Service, long before Realtor.com was created. He was a software engineer for several Fortune 500 companies and helped develop an operating system for one of the first cloud-computing systems. He has worked for Red Carpet Realty, Treasure Realty, and Zip Realty, handling more than a thousand listings in 11 counties during his 30+ year real estate career, which included single-family, multi-family, condominium, townhome, mobile home, mixed-used, vacant land, and ranch property types. He was an early adopter of using drones to video real property. 

Jesse is currently a Realtor-Associate with Alliance Bay Realty specializing in helping sellers via his Jesse Lane Realty website. He is a Pricing Strategy Advisor (PSA) certified by the National Association of Realtors.